E-books are one hot marketing tool. For those of you who
don’t get out much an e-book is basically HTML docs that are run through a
software program known as a compiler, that churns out an .exe file. The concept
being that of an electronic book you can read page by page and download and pass
around easily online. Some e-books are sold where as others are given away
freely and those who download them are also encouraged to give it away to their
friends or business associates. The "give away" part is what makes it such a
powerful marketing tool. Also, known as a form of viral marketing, when done
right your book can be passed around to thousands of people all over the world.
For this reason it is my opinion that e-books work best when there in no charge
involved. Think about it who doesn’t like something for free. (more…)