Colors that SELL!
March 13, 2010 - 3:19 am
Color is a big deal to people. Scientists say we are one of
the few creatures that sees color and it was critical to our
ancestors’ survival.
Color works great in marketing. There are lots of theories
and opinions about what works best. Many say Blue lends a
feeling of quality and trust. Red makes people want to act,
now! Green makes people want to spend money (I’m a
little suspicious of this one, but some marketers swear it’s
true).
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