An opt-in list is a list or database containing email addresses of
individuals who have chosen to receive your email messages. Your messages may be
web site updates, product updates or an ezine. They provide you with a direct
line of communication with potential customers and enable you to promote your
products or services.

In order for you to start collecting email addresses, you’ll first need to set
up a system that will enable your visitors to submit their information,
automatically subscribe them to your list and enable you to send out messages.

Before we go any further, I want to make sure that you understand that this
article pertains to "Opt-In" lists. Not Spam. Under no circumstance should you
ever add anyone to your list without their knowledge.

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